Hoda Kotb's Style Evolution: From Early Days To Today

If you've ever watched NBC’s Today, you’ve probably noticed how the hosts always bring their A-game when it comes to fashion. Among them, Hoda Kotb stands out as a true style icon, captivating viewers with her chic looks. Ever since she joined NBC in 1998, Hoda has been turning heads with her timeless elegance and bold fashion choices. Let’s dive into her incredible style journey and get to know the woman behind the camera a little better.

Hoda's Journey to Becoming a Style Icon

Before she became the beloved co-host of Today, Hoda Kotb was already making waves as a correspondent for Dateline. In 2008, she took on a new challenge when she joined Today with Kathie Lee and Hoda. From day one, her chemistry with Kathie Lee Gifford was undeniable, and their on-screen friendship became the highlight of many mornings. Whether they were belting out songs or revisiting '80s fashion trends, Hoda and Kathie Lee created unforgettable moments that resonated with audiences worldwide.

Throwback to the '80s: Hoda's Love for Retro Style

In December 2017, Hoda paid a visit to the O Magazine fashion closet, where she revealed her admiration for '80s fashion. With a playful grin, she proudly showcased her favorite accessory—the scrunchie. "I rock the scrunchie," she declared, pointing to the one she used to tie up her hair. And guess what? Scrunchies have made a major comeback in recent years, proving that Hoda was ahead of the curve. But here's the thing: Hoda's style isn't just about trends; it's about staying true to herself while embracing what makes her happy.

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When it comes to picking out her outfits, Hoda credits her mom, Sameha Kotb, for being her personal fashion consultant. "Yeah, if I’m wearing a good outfit, she picked it," Hoda confessed to People in January 2020. "If I’m wearing one of the other ones, somebody else—I bought it myself." It's clear that Sameha plays a crucial role in shaping Hoda's signature style, offering guidance that reflects both elegance and comfort.

Personal Life Meets Fashion: A Mother's Influence

At the time of that interview, Hoda was planning her wedding and had high hopes for her mother's involvement in selecting her wedding dress. As a bestselling author of The New York Times, Hoda's life has been filled with personal and professional milestones. However, her relationship with financier Joel Schiffman came to an end in January 2022 after eight years together. Despite the breakup, they remain committed parents to their daughters, Haley Joy and Hope Catherine, whom they adopted. Through it all, Hoda continues to inspire others with her resilience and grace.

A Hair-Raising Experience: Hoda's Color Change

Just a month before announcing her split from Joel, Hoda surprised viewers with a bold new hair color on Today. During a keratin treatment, her hair unexpectedly turned "fire engine orange," leading to what she called a "happy accident." Determined to make the best of the situation, Hoda woke up extra early the next morning to meet with the show's hairstylist. Together, they worked their magic and transformed her hair into a rich, dark brown shade.

"She just started putting stuff on it, and it’s dark brown now, so, that’s the way it is," Hoda joked with viewers. "There you go." Her lighthearted approach to this unexpected twist showed her ability to roll with the punches—and maybe even enjoy the ride.

Keep scrolling to see Hoda’s stunning style transformation from her early days on Today to the confident, fashionable woman she is today.